Katrina is Head of Trends at the London office of Contagious, a consultancy dedicated to helping brands and advertising agencies around the world understand and adapt to shifts in marketing, consumer culture and technology. Their quarterly magazine is a global benchmark for creative excellence, with a longstanding reputation for separating the signal from the noise in a marketing landscape that gets louder and more cluttered every year.
She has led a diverse range of projects for clients who see opportunities in the disruption that now defines the business landscape. Before helping to establish the Contagious Advisory team, she was the launch editor of I/O, the company's bespoke intelligence service. Katrina has a long history of writing about what happens when creativity and commerce collide, a fascination for innovation and a slightly retro, yet unshakable love for music videos and magazines.