• Amsterdam, capital of the Netherlands, has been punching above its weight for the past 15 years. In 2018, the city attracted an astonishing number of 19 million visitors
• What caused all this success? How did the city transformed itself into this cultural and hip and happening hotspot? And to what extend did city marketing and branding play a role in this?
• Understand how you can collectively shape a better image of a city, together with more than a thousand private and public partners, and highlights the current ambitions and challenges
• Alongside the success, the city is also facing challenges regarding air pollution, nuisance and crowdedness. How to deal with these new challenges and how to build on a sustainable future?
Time: 50 minutes
DATE AND TIME:
PALCO: Stage A