BEWARE OF THE CONTENT TRAP
michael conrad
President, Berlin
School of Creative Leadership

KEY POINTS

  1. Brands, Companies, Enterprises, Organizations and Services are built on published and experienced content, what else?
  2. Is the rise of communication acts the demise of the advertising campaign?
  3. Is it smart marketing to celebrate earned media vs. payed and owned media?
  4. Brands that have been built through content marketing recently?
  5. Strategic integration of content into mission, vision or heritage of a brand seems to be the challenge ahead
MODERATION: LUÍS COSTA
Head of Marketing,
Santander Totta
Moderador Luís Costa