KEYNOTE SPEAKERS

Bonin Bough

Host of CNBC's Cleveland Hustles

Bonin Bough is one of the foremost-awarded marketing executives in his field, the producer and host of The Cleveland Hustles, and the author of TXT Me. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.

Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands. He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.

HACKONOMY: CREATING VALUE BY BREAKING THE MARKETING MOLD

Bonin will focus on the question: how do you create value by breaking things? He will challenge brand marketers to build models and train the next generation to unlock the potential power of devices like the mobile phone and capitalize on new ways of consumer engagement through mobile messaging. How should companies be thinking about digital transformation and innovation? Continuing to do what was done in the past does not disrupt industries. Marketers should be thinking more like startups by getting out of their comfort zones and experimenting in real time. Brands need to prepare their next generation of leaders to enter into a consumer environment where innovation needs to happen quickly.

KEY POINTS

  1. Mobile is the new way of life
  2. Innovation won’t come from doing what has always been done
  3. Change the way your business thinks or go out of business
  4. How to transform organization for the next generation? Taking a look at companies who have been disruptive & how do they work
  5. Examples from Bonin’s career as a brand innovator