DIGITAL STRATEGY
Christian langer
Vice President Digital Strategy, Innovation
& Transformation, LH and Vice President Digital
Fleet Solutions, Lufthansa Group

KEY POINTS

  1. What is driving digitalization and why are we talking about it right now?
  2. Is digitalization different in asset heavy industries (like the aviation industry) and how does the art of planning evolve?
  3. Competing with native digital players
  4. Digital efficiency versus new business: perspectives on the different horizons of using digital means to improve business
  5. The aviation industry is for a very good cause risk averse: shift towards a more agile culture in established structures
MODERATION: FRANCESCO BERRETTINI
CEO, Inesting
Moderador Francesco Berrettini