SPEED AS A COMPETITIVE ADVANTAGE
mAX MACINTOSH
Agency Head,
Google

KEY POINTS

  1. Technology is allowing consumers to speed up and have more power
  2. Google is continually evolving to enable consumers and businesses to work together
  3. Speed is becoming a key marketing attribute across all customer experiences
  4. New research into how businesses are improving their customer experiences on mobile
  5. Enlightened businesses are speeding up everything they do with new technology
MODERATION: ROSÁLIA AMORIM
Editorial Director, Dinheiro Vivo &
Editorial Direction of Economy,
Global Media Group